Added value with sophisticated finishes

Chesapeake Deutschland Branded Packaging invests in cold foil technology

In order to increase the attractiveness of packaging, the branded goods industry is increasingly relying on more sophisticated packaging finishes. Particularly in the confectionery and cosmetics industries, seasonal special promotions are also popular to at-tract the attention of consumers. Chesapeake Deutschland Branded Packaging, a manufacturer of high-quality folding boxes for this segment, is adding a Heidelberg Speedmaster XL 105-LYY-P-9+LYYL to its machinery at its Stuttgart location. In the future, this machine will be used to realise unusual finishes quickly and easily as well as fulfil the high quality demands of its customers even better. Chesapeake will be commissioning the printer with three coating units and nine offset printing units in May 2011.

For the effective finishing of premium folding boxes, Chesapeake Deutschland Branded Packaging’s new machine offers an additional highlight with reverse side printing. Thanks to the turning technology, a combination of precise turning and gentle sheet guiding, sheets can be printed on both sides in only one run. The fully automatic adjustable turning device ensures a gentle sheet run with a precise register. If the turning device is not used, the machine can achieve especially attractive effects by putting acrylic gold or silver on the front side and subsequently printing over it.

The machine’s highlight is the integrated cold foil technology FoilStart for finishes with the most brilliant metallic effects. Cold foil provides the possibility to draw attention to images, fonts and logos realistically and effectively. This expansion of the colour space through cold foil finishing offers an abundance of possibilities for the creative use of texts and images: texts, surfaces and graphic objects can be given metallic tones. Images of metallic objects can thus be depicted in an expressive way. A protective coating of varnish is applied after printing.

This investment in the latest folding box printing technology with a high degree of automation will continue to ensure very high and constant printing quality. With flexibility and an increase in efficiency, Chesapeake is meeting its customers’ demands, which range from large to smaller print runs and more frequent packaging innovations.